Her Voice

In today's digital age, social media has become an integral part of our lives, offering a platform for communication, expression, and connection. However, alongside its many benefits, social media has also perpetuated harmful societal norms, including the objectification and exploitation of women.

As a response to this critical issue, I designed a social media campaign aimed at pressuring companies to create effective guidelines that address the objectification of women on their platforms. By advocating for change, this campaign seeks to initiate a movement that not only reduces the negative mental health effects of social media but also challenges the normalization of the objectification of women in our society.

Through its distinctive visual identity, “Her Voice” aims to captivate audiences, spark conversations, and drive change by creating a brand that is synonymous with empowerment, advocacy, and action. The visual elements of the brand’s imagery align with the campaign’s overarching message, conveying a powerful and uncompromising stance against the objectification of women.

  • "It's the way that social media platforms are designed to prioritize likes and followers over everything else."

    Skylar, 24

Check out the full brand guidebook that includes information about the brand and applications of the logo, fonts, and colors here.

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